It was in an exhibit at the Newberry entitled “Eureka: The Frontier in American Culture”, and basically if you read the tag, it talks about people visiting their grandmothers. […] As I went and I started to dig, I found that in the late 60s Greyhound had an ad campaign (from ’67 to ’69) that included about 11 different ads. All interracial, very good looking, happy people getting on the bus; some black drivers, some white drivers, mothers and sons, people from the military, all getting along very well. Obviously part of their effort to create a safe, welcoming experience for people who want to take the bus. And if you remember in ’62 to ’63, buses [were] getting bombed when they were trying to become desegregated, just 5 or 6 years ago. Just imagine how fresh that was in people’s memories, and these are the kinds of ads that Greyhound was using.

This belongs in The Museum of Intersecting Histories

Exhibited by Frank Valadez

Transcript edited by Serena Washington